Customer Engagement through Digital

Customer Engagement through Digital

In early March, Capgemini’s Applied Innovation Exchange ran its latest Insight Talk, which I had the pleasure of running with a few of my colleagues (see below). These are sessions where we bring Thought Leaders from across industry to engage in thought provoking discussions on the latest trends and digital disruptions. The focus for this[…]

The Frugal Side of Customer Experience

The Frugal Side of Customer Experience

Creating a truly seamless and engaging customer experience is no small task. Building omni-channel capability is highly complex, requiring elements such as customer relationship management (CRM) to enable single view of the customer, campaign management and loyalty management tools. Additionally, embedding a customer-first mentality within an organisation requires integration from all parts of the business. Although[…]

The digitally enabled shopping experience

The digitally enabled shopping experience

Although UK retail sales continue to struggle, the proportion of internet and mobile-based sales are rapidly increasing. The recently published IMRG Capgemini eRetail Sales Index highlights this, estimating that e-retail now accounts for 24% of the total retail market, and mobile sales are growing 52% year-on-year. Whilst the fall of the high street is unlikely[…]

The future of wearables is invisibility

The future of wearables is invisibility

The recent withdrawal of Google Glass from the market is reinforcing an increasingly important factor to wearables: invisibility. Since the launch of Google Glass, it has been plagued with privacy concerns and ridiculed for its look when worn, which quickly lead to wearers being dubbed ‘glassholes’. Even when used for its intended purpose, without unsolicited[…]

How to find work experience in a recession

How to find work experience in a recession

I’m sure most youth today have experienced the catch 22 of finding a job. In order to get a job, you need experience, but you can’t get the experience because you have none…and so goes the endless cycle.  This is particularly true in the current climate where a slowdown in job markets greatly increases competitiveness.[…]

Digital store transformation: Technology on the High Street

Digital store transformation: Technology on the High Street

Since the first days of mail order catalogues, bricks and mortar stores have begun to come under increasing pressure from disruptive innovations that are challenging traditional business models. Fast forward to 2014, and the exponential growth of the internet and e-commerce, shifts in consumer purchasing behaviours, and the recent economic downturn have forced numerous retailers such as[…]

Wearable technology in enterprise: Impacts and use cases

Wearable technology in enterprise: Impacts and use cases

The wearable market is getting big, with a prediction by Gartner that the industry will hit the $10 billion mark by 2016. Supporting this, IDC estimates that shipping volumes will exceed 19 million units in 2014, growing to 120 million by 2018. Although still in the early adopter phase, wearables are starting to gain some[…]

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Welcome to my blog. Posts to come soon around all things technology – specifically around digital and how consumer tech is influencing the enterprise world.

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